Is music dying?

Technology is both good and bad. People of all ages are now able to communicate in an instant without any sort of face-to-face contact. We can post our every move on Twitter. We can express our feelings on Blog spot. What does this all mean for the music world?

There is a growing concern in some parts of the music industry, both in traditional and non-traditional forms, that technology is not necessarily an asset to the music business. Jon Bon Jovi recently accused Steve Jobs, CEO of the Apple Corporation, of killing the music industry. In a way, Bon Jovi has a point. I am 22 and still treasure the moment that I purchased my first cassette tape. I was in a music store and had to have the Boyz II Men tape, but now, with the click of a button, I can purchase individual songs on iTunes. It is definitely a lot more convenient and provides immediate gratification, but what does it mean for the music world?

Even in the classical music industry, there is a call for symphony orchestras to become more innovative and creative. It is no longer the days to simply enjoy music for itself, but rather, there is a call to rise to the technology-driven occasion. With the constant barrage of information and sensations, the music industry must continue to think of new ways to make a musical spectacle which will attract patrons.

At NOVA Music, we treasure both the traditional and non-traditional forms of music and support the love of music in whichever form suits you the best. Let's show the music industry that the soul of the music is not defined by how many people purchase an album or attend a performance but by the heart of the musician and the willingness to jam wherever the jam needs to happen.

~Lisa